The power of a physical model is the tangible communication of your idea to collaborators, stakeholders, and clients. A 3D printed concept model is your vision made real, evoking excitement and facilitating feedback. Geoff Stuart the owner of Brandname Properties , a packaging design agency based out of Sydney, approached Objective3D Direct Manufacturing with a new advanced design for a sports shoe that he had designed and patented. The goal was to create a a new shoe with a unique sole which has been designed to reduce ankle injuries common in many sports. Geoff’s new design was very unique, and he wanted to 3D print his shoe with the fabric, colours and sole design all reproduced so he can take this project to boardroom table discussions with potential investors. Geoff’s biggest challenge was the high cost in producing shoes in small prototype runs just to get samples to take to potential investors where minimum orders are required as well as the need to make multiple sizes all